According to Facebook ($FB) "Were Here" data (which tracks the number of status updates, comments, and selfies taken with geo-tracking turned on), gyms, restaurants, and movie theaters are the places people like to take selfies the most. In 2019, billions of selfies were posted to the world's biggest social network, millions of which took place at movie theaters.
We looked at Were Here counts in 2019 to determine which 10 movies inspired the most selfies on their respective opening days at Cinemark ($CNK) movie theaters, which have generated close to 30 million selfies across its 525 locations. Here's how they ranked.
10. Toy Story 4
- Opening night selfies: 62,314
- Release Date: June 21, 2019
- Global box office: $1.058 billion
9. The Secret Life of Pets 2
- Opening night selfies: 72,434
- Release Date: June 7, 2019
- Global box office: $429 million
8. Hobbs & Shaw
- Opening night selfies: 81,624
- Release Date: August 2, 2019
- Global box office: $759 million
7. Captain Marvel
- Opening night selfies: 87,158
- Release Date: March 8, 2019
- Global box office: $1.128 billion
6. The Lion King
- Opening night selfies: 87.462
- Release Date: July 19, 2019
- Global box office: $1.651 billion
5. Aladdin
- Opening night selfies: 87,601
- Release Date: May 24, 2019
- Global box office: $1.048 billion
4. Frozen II
- Opening night selfies: 89,764
- Release Date: November 22, 2019
- Global box office: $1.033 billion
3. Maleficent: Mistress of Evil
- Opening night selfies: 92,468
- Release Date: November 1, 2019
- Global box office: $484 million
2. Avengers: End Game
- Opening night selfies: 259,884
- Release Date: April 26, 2019
- Global box office: $2.798 billion
1. The Joker
- Opening night selfies: 336,042
- Release Date: October 4, 2019
- Global box office: $1.049 billion
This origin story starring Joaquin Phoenix not only generated 336,042 selfies, check-ins, and status updates on its opening night, but it also triggered a selfie frenzy in The Bronx where fans flocked to a stairway — since dubbed the "Joker Stairs" — featured in the film.
Along with the selfies — both in Cinemark theaters and in The Bronx — the movie generated over a billion dollars at the box office on top of a relatively lean budget estimated to be just $55-70 million.
The top-10 selfied movies of 2019
|
Movie |
Release Date |
Were Here Pickup |
Global Box Office |
|---|---|---|---|
|
The Joker |
10/4 |
336,042 |
$1.049b |
|
Avengers: End Game |
4/26 |
259,884 |
$2.798b |
|
Maleficent: Mistress of Evil |
11/1 |
92,468 |
$484m |
|
Frozen II |
11/22 |
89,764 |
$1.033b |
|
Aladdin |
5/24 |
87,601 |
$1.048b |
|
The Lion King |
7/19 |
87,462 |
$1.651b |
|
Captain Marvel |
3/8 |
87,158 |
$1.128b |
|
Hobbs & Shaw |
8/2 |
81,624 |
$759m |
|
The Secret Life of Pets 2 |
6/7 |
72,434 |
$429m |
|
Toy Story 4 |
6/21 |
62,314 |
$1.058b |
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Where people selfie the most - the data is here
- McDonald's Japan is now the third-most tagged place on Facebook
- Data shows that people talk about going to the gym more than actually going this time of year