Black Friday is coming up soon, and while every hour you can look at Amazon's ($AMZN) 100 best-selling toys and games, you probably haven't been scraping that data for the last five years around the clock (that's what makes Thinknum Alternative Data so awesome and special). What toys are the hottest gifts for the holidays? Which are the trendiest for 2019? What did you buy your kids last year that are still in demand? We got you covered.
First, let's take a look at the hottest toys from the last few weeks over at Amazon. This is a collection of the highest average rank in the category of 'Toys & Games', over the prime gift-buying period.
Amazon
|
Category Rank |
Name |
|---|---|
|
1 |
Crayola 140 Count Art Set |
|
2 |
Pikmi Pops Pikmi Flips Scented Plush |
|
3 |
Melissa & Doug Scratch Art Box of Rainbow Mini Notes |
|
4 |
Crayola Inspiration Art Case In Pink |
|
5 |
Jenga Classic Game |
|
6 |
Fisher-Price Laugh & Learn Game & Learn Controller |
|
7 |
Hasbro Connect 4 Game |
|
8 |
The Little Tikes Garden Table Play Set |
|
9 |
Fisher-Price Little People A Christmas Story |
|
10 |
CIRO Solar Robot Creation Kit |
|
11 |
L.O.L. Surprise! Glitter Globe Doll Winter Disco Series |
|
12 |
Polly Pocket Pollyville Arcade |
|
13 |
Boggle Classic Game |
|
14 |
Monopoly Deal Games |
|
15 |
LEGO BrickHeadz Mr. & Mrs. Claus |
|
16 |
Matchbox Cars Assortment, 50 Pack |
|
17 |
Twister Ultimate |
|
18 |
Crayola Ultimate Light Board Drawing Tablet |
From the list we put together last year, you can see lots of similar toys. The massively popular L.O.L. Surprise! Glam Series Dolls were last year's number one go-to gift, are it's still a hot item this year, coming in at #11 as of today.
The following is a list of other rising toys over the last 60 days, and we expect these to be the new hip toys and games to get for children this year: a twerking Santa doll, Fingerlings, lots of LEGO sets, glitter art case coloring sets, Discovery Kids RC Triceratops, NERF Fortnite guns, DIY Slime Kits, UNO Minecraft and UNO Harry Potter, Funko Hello Kitty, Monopoly Game of Thrones, Play-Doh modeling compound sets, Hasbro's Risk and Guess Who, Playskool Mr. Potato Head, Little Tikes Easy Score Basketball set, Kinetic Sand Slime Lab, Sorry!, Hot Wheels 9-car gift pack, Hungry Hungry Hippos, and Candy Land.
We noticed LEGO sets, science kits, goo/slime/playdoh, and board games were very common appearances on the best-selling toys of the last few months. A lot of toys skewed younger, things for toddlers, but that's honestly the prime demographic for the holidays. Tweens and teens just need to download more apps and buy in-game microtransactions for Fortnite, they're easier to please.
Walmart
|
Category Rank |
Name |
|---|---|
|
1 |
Marvel Titan Hero Series, 3-Pack |
|
2 |
Hot Wheels 9-Car Blitz |
|
3 |
Simon Swipe Game |
|
4 |
Play-Doh Super Color 20 Pack |
|
5 |
Shopkins Shoppies Rainbow Kate Doll Figure |
|
6 |
Bounce-Off Challenge Pattern Game |
|
7 |
Fisher-Price Roller Blocks Tumblin' Zebra |
|
8 |
Tube Heroes TDM Hero Pack |
|
9 |
Best Choice Products Toy Fire Truck |
|
10 |
Star Wars The Force Awakens Micro Machines Millennium Falcon Playset |
|
11 |
Baby Alive Lil Sips Baby Has a Tea Party Doll |
|
12 |
Zoomer Hedgiez, Dizzy, Interactive Hedgehog |
|
13 |
Pressman Toy Let's Go Fishin' Game |
|
14 |
Hedbanz Quick Question Family Guessing Game |
|
15 |
Paw Patrol Racers 3-Pack Vehicle Set |
|
16 |
POP! Television: Power Rangers Alpha 5 Figures |
|
17 |
Star Wars Boba Fett Interactive Room Guard |
|
18 |
Mattel Disney Frozen Anna and Kristoff Doll 2-Pack |
|
19 |
Batman Deluxe Art Set Kit |
| 20 | Avengers Captain America 20-Inch Figure |
Checkers also made it into the best-sellers list, alongside the usual assortment of LEGO sets, Crayola sets, and whatever Tsum Tsums are. Also, do kids know who Boba Fett is? He fell into a Sarlacc Pit in 1983 and hasn't come out since.
Gamestop
|
Category Rank (Average) |
Name |
|---|---|
|
10.8 |
Call of Duty: Modern Warfare Dark Edition |
|
14.5 |
PlayStation 4 1TB Pro Death Stranding Bundle |
|
16.2 |
FIFA 20 |
|
18.1 |
Call of Duty: Modern Warfare C.O.D.E Edition |
|
21.2 |
Star Wars Arcade Cabinet with Riser |
|
24.1 |
Pokemon Trading Card Game Ultra-Premium Collection |
|
25.9 |
Pokemon Sword and Shield Double Pack |
|
27.3 |
Nintendo Switch Console with Red/Blue Joy-Cons |
|
31.2 |
The Last of Us Part II Collector's Edition |
|
34.3 |
Xbox One Series 2 Elite Wireless Controller |
|
34.7 |
Luigi's Mansion 3 |
|
35.3 |
Call of Duty: Modern Warfare PC |
|
38.5 |
Ring Fit Adventure |
|
51 |
Marvel Legends X-Men Wolverine, Jean Grey, Cyclops Figure 3-Pack |
|
56.1 |
NCAA Football 14 |
|
56.6 |
Nintendo Switch Lite Turquoise |
|
63 |
NBA 2K20 |
|
67.2 |
Teenage Mutant Ninja Turtles '90s Action Figure Bundle |
| 82.6 | Super Smash Bros. Ultimate |
This list has been heavily edited because every time we do a list on Gamestop or Amazon video game items, more than 50% of the top 100 are just gift cards and digital currency. So we sorted out the games from best sellers of the last 60, 30, and 15 days because that is a better indicator of what is selling.
Also, who is still buying NCAA Football 14 for the Xbox 360, in 2019, for $70?
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.