Black Friday is just hours into the making, but early category ranks are already in from Walmart ($WMT). As expected, deep-discounts prevail, with online shoppers grabbing everything from candy to toys and collectibles.
The list below describes the number-one ranked item per Walmart category sorted by percent discount, where available. Subscribers can see the full list here.
|
Category |
Name |
Price |
Percent Discount |
Category Rank |
|---|---|---|---|---|
|
Food |
M&M's, Peanut Milk Chocolate Candy Single Size, 1.74 Ounce |
$0.88 |
98.17% |
1.0 |
|
Pets |
PEDIGREE Complete Nutrition Adult Dry Dog Food Roasted Chicken, Rice & Vegetable Flavor, 50 lb. Bag |
$25.83 |
67.48% |
1.0 |
|
Auto & Tires |
Hyper Tough Jack Stand (Weight capacity: 2 Tons) |
$9.97 |
66.76% |
1.0 |
|
Beauty |
Q Tips Cotton Swabs For Hygiene and Beauty Care Original Made With 100% Cotton for Q-tips 500 count |
$3.23 |
54.38% |
1.0 |
|
Shop by Brand |
Farberware Royalty Stainless Steel Deep Fryer |
$13.82 |
53.92% |
1.0 |
|
Musical Instruments |
Best Choice Products 30in Kids 6-String Electric Guitar Beginner Starter Kit w/ 5W Amplifier, Strap, Case, Strings, Picks - Pink |
$69.99 |
51.39% |
1.0 |
|
Walmart for Business |
EXPO Low Odor Dry Erase Markers, Chisel Tip, Assorted Colors, 4 Pack |
$4.46 |
50.00% |
1.0 |
|
Industrial & Scientific |
Dixie® (2342PATH) 12 oz. Paper Hot Coffee Cup by GP PRO (Georgia-Pacific), Pathways, 500 Count (25 Cups Per Sleeve, 20 Sleeves Per Case) |
$82.69 |
46.81% |
1.0 |
|
Video Games |
Call of Duty: Infinite Warfare, Activision, PlayStation 4, 047875878556 |
$10.00 |
44.44% |
1.0 |
|
Photo Center |
High-Quality 4 x 6 Prints |
$0.09 |
40.00% |
1.0 |
|
Shop by Movie |
LEGO® Star Wars™ Rebels AT-DP 570 Piece Kids Building Playset | 75083 |
$49.98 |
37.52% |
1.0 |
|
Patio & Garden |
Expert Grill Tabletop Electric Grill |
$29.99 |
37.29% |
1.0 |
|
Collectibles |
Marvel 6\" Legends Series Energized Emissaries: Captain Britain |
$12.99 |
34.63% |
1.0 |
|
Home Improvement |
Ozark Trail 6AA OT-500L Flashlight with Duracell Batteries |
$18.34 |
26.40% |
1.0 |
|
Home |
Snapware® Airtight Tupperware Set 24 pc Pack |
$19.09 |
23.61% |
1.0 |
|
Electronics |
Full Motion TV Wall Mount 10-50\ TVs w/Tilt |
$11.50 |
23.23% |
1.0 |
|
Premium Beauty |
Olaplex Hair Perfector No. 3, 3.3 Oz |
$17.99 |
17.36% |
1.0 |
|
Toys |
Marvel Titan Hero Series, 3-Pack |
$21.00 |
15.90% |
1.0 |
|
Baby |
Graco LiteRider Click Connect Travel System Stroller, with SnugRide Click Connect 22 Infant Car Seat, Priscilla |
$129.00 |
14.00% |
1.0 |
|
Party & Occasions |
Gemmy Airblown Christmas Inflatables 5' Disney Minnie with Candy Cane |
$34.82 |
13.92% |
1.0 |
|
Movies & TV Shows |
Moana (Blu-ray + DVD + Digital HD) |
$19.96 |
13.18% |
1.0 |
|
Health |
Premier Protein Shake, Caramel, 30g Protein, 11 Fl Oz, 4 Ct |
$7.47 |
12.63% |
1.0 |
|
Shop by TV Show |
Star Trek: The Original Series Classic Communicator |
$39.99 |
11.11% |
1.0 |
|
Seasonal |
Crayola Classic Crayons featuring Bluetiful, 24 Count |
$1.37 |
8.67% |
1.0 |
|
Music |
Trolls (Original Motion Picture Soundtrack) |
$13.49 |
4.26% |
1.0 |
|
Cell Phones |
AT&T PREPAID Samsung Galaxy Express 3 8GB Prepaid Smartphone, White |
$49.00 |
1.76% |
1.0 |
|
Sports & Outdoors |
Ozark Trail Oversized Cozy Camp Chair, Blue |
$29.99 |
1.0 |
|
|
Shop by Video Game |
Nintendo Mario Bros Micro Deluxe Layer Cake Desert, Ice Mario |
$209.99 |
1.0 |
|
|
Arts Crafts & Sewing |
Crayola Beadola Bead Maker |
$29.97 |
1.0 |
|
|
Office Supplies |
Norcom 150 Sheets Wide Ruled Filler Paper, 10.5\ x 8\" |
$8.30 |
1.0 |
|
|
Household Essentials |
Tide Simply Clean & Fresh Liquid Laundry Detergent, Refreshing Breeze, 89 Loads 138 fl oz |
$8.94 |
1.0 |
|
|
Books |
The Avengers Storybook Collection Special Edition |
$19.60 |
1.0 |
|
|
Jewelry |
Ozark Trail Promo Watch |
$10.00 |
1.0 |
|
|
Character Shop |
Yoshi's Woolly World + Pink Yarn Yoshi Amiibo (Wii U) |
$32.84 |
1.0 |
|
|
Clothing |
Big Girls Licensed Sleepwear |
$23.13 |
1.0 |
The most expensive item to hit #1 today so far is a now-sold-out Nintendo Mario Bros Micro Deluxe Layer Cake Desert playset, which sold for $209.99. The deepest discount went to candy, M&M's, Peanut Milk Chocolate Candy Single Size, 1.74 Ounce which was selling for just 88 cents.
We'll keep our eyes on the sales numbers as they come in throughout Black Friday and Cyber Monday as always.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Walmart is winning on social: now mentioned by users almost 1 million times every day
- Best Buy lost 74% of its Black Friday foot traffic boost from 2017-2018
- The 2019 hottest toys and games for Black Friday at Amazon, Walmart, and Gamestop