Halloween is once again upon us, and for those who don't have the time or talent to DIY their way into a costume, big-box stores provide an easy, affordable option. At Walmart ($WMT), America's largest retailer, the most-popular Halloween costume — by far — was Elsa, of the Disney movie Frozen.
In the month of October, the $12.18 costume was ranked #2 for the top-100 items in WalMart's Party & Occasions category.
The second-best selling costume was the "Avengers Captain America Muscle Chest Child Halloween Costume" at a pricier $26.39 price point.
October Rank |
Name |
Price |
---|---|---|
2.00 |
Frozen Elsa Classic Toddler Dress Up / Role Play Costume with Locket |
$12.18 |
16.95 |
Avengers Captain America Muscle Chest Child Halloween Costume |
$26.39 |
17.67 |
Frozen Traveling Anna Toddler Classic Costume |
$15.00 |
24.44 |
Disney Frozen Traveling Anna Classic Toddler Costume |
$15.00 |
34.00 |
Harry Potter Gryffindor Economy Tie Halloween Costume Accessory |
$6.99 |
41.03 |
Rubies Lion Infant Halloween Costume |
$15.97 |
44.83 |
Ninja Double Sword Set Child Halloween Costume Accessory |
$9.50 |
46.83 |
Doc McStuffins Tutu Classic Toddler Halloween Costume |
$15.00 |
53.79 |
Red Power Ranger Dino Charge Classic Muscle Child Halloween Costume |
$37.99 |
54.00 |
Pink Minnie Classic Infant Halloween Costume |
$15.00 |
59.70 |
Teenage Mutant Ninja Turtles Leonardo Men's Adult Halloween Costume |
$36.00 |
61.70 |
Rubies Costume Co Spiderman Muscle Chest Toddler Halloween Costume |
$7.50 |
72.00 |
Rubie's Star Wars Yoda Toddler Costume |
$15.00 |
82.00 |
Halo Master Chief Classic Muscle Child Halloween Costume |
$24.87 |
88.00 |
Girl's Lippy Lips Classic Halloween Costume - Shopkins |
$18.04 |
91.20 |
Frozen Womens' Traveling Anna Deluxe Adult Costume |
$29.97 |
96.50 |
Harry Potter Gryffindor Robe Adult Halloween Costume |
$22.87 |
98.00 |
Pj masks gekko deluxe child halloween costume Small (2t) |
$31.20 |
99.00 |
Wonder Woman Toddler Halloween Costume |
$28.99 |
It wasn't all toddler costumes that charted in the pre-Halloween shopping spree. The Teenage Mutant Ninja Turtles Leonardo Men's Adult costume, at a radical $36.00, made it to the top-100 followed by a Frozen costume for women, this one a Traveling Anna getup for $29.97.
Of the top-19 costumes this year, Frozen represented 4 spots, outpacing Harry Potter, which ranked only twice with two different Gryffindor costumes.
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