One of the most head-scratching miscalculations in merchandising history occured earlier this year when Disney ($DIS) launched Star Wars: The Mandalorian without any accompanying toys or action figures. What made this doubly confounding was that one of the stars of the show — The Child, which everyone calls "Baby Yoda" — was probably the cutest thing anyone had seen since Mogwai (look it up, kids).

None of this stopped shoppers from placing pre-orders on Amazon, once The Child came to market. When the first action figure was made available, it immediately shot to the top of Amazon's daily sales ranks. And for those who ordered early, they'll soon be rewarded: the first Baby Yoda toys will begin shipping in just a few weeks.

Meanwhile, as other manufacturers saw the opportunity to license and release Baby Yoda products, the number of SKUs on Amazon exploded. But as these products sell-out as preorders, others replace them, keeping Baby Yoda products in Amazon's top-100 since late 2019.

Average sales rank for "The Child" toys has been erratic as products come and go based on pre-order inventory. On several dates, it hit the #1 spot. But then in early March, it all but disappeared as product was simply not available even for pre-order.

And while, at any time, only 1 or 2 products were available to order, since late 2019, we've tracked at least 11 products that have sold enough pre-orders to crawl to Amazon's top-100. 

The items that have sold so far, ordered by the number of days they've hit Amazon's top-100, include:

Name

Days Ranked

Star Wars The Black Series The Child Toy 1.1-Inch The Mandalorian Collectible Action Figure, Toys for Kids Ages 4 and Up

41

Funko Pop! Star Wars: The Mandalorian - The Child

29

Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Mandalorian

21

Star Wars - The Mandalorian - The Child - 500 Piece Jigsaw Puzzle

20

Star Wars The Child Talking Plush Toy with Character Sounds and Accessories, The Mandalorian Toy for Kids Ages 3 and Up

12

Star Wars The Child Toy The Mandalorian 6.5-Inch Posable Action Figure, Toys for Kids Ages 4 and Up

8

Buffalo Games Star Wars - The Mandalorian - The Child - 500 Piece Jigsaw Puzzle

7

Funko Pop! Star Wars: The Mandalorian - The Child, 10\ Super Sized Pop!"

4

Star Wars The Bounty Collection The Child Collectible Toys 2.2-Inch The Mandalorian “Baby Yoda” Don’t Leave, Ball Toy Figure 2-Pack

2

Star Wars The Child Animatronic Edition “AKA Baby Yoda” with Over 25 Sound and Motion Combinations, The Mandalorian Toy for Kids Ages 4 and Up

1

Star Wars The Bounty Collection The Child Collectible Toys 2.2-Inch The Mandalorian “Baby Yoda” Sipping Soup, Blanket-Wrapped Figure 2-Pack

1

As of today, the "Star Wars The Black Series The Child Toy 1.1-Inch The Mandalorian Collectible Action Figure, Toys for Kids Ages 4 and Up" toy has ranked in Amazon's top-100 the most: a total of 41 times. It's not available for pre-order anymore, but the second most-popular toy, the "Funko Pop! Star Wars: The Mandalorian - The Child" is still accepting pre-orders, and it's ranked at least 29 times since showing up on Amazon.

The third - and arguably most cuddly - toy, the "Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Mandalorian" is no longer available for pre-order on Amazon despite ranking at least 21 days. But: it's still available at Disney.com.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: