Last summer, social network and idea-sharing app Pinterest ($PRIVATE:PINTEREST) passed Tinder ($MTCH) as the most-used app. It has since then held its place as the most-logged-into app according to Facebook token login data, dethroning 2018's most-popular app Spotify ($SPOT).
That's an excellent thing for Pinterest, not just because it's the most-popular app but also because it's preparing to go public in an upcoming IPO.
It topped the most-logged-into apps once again in January 2019. It's a trend we expect to continue for the social network after becoming the second-most-popular app in 2018 behind Spotify.
Speaking of Spotify, it moved to the second most-popular spot in January 2019 ahead of always-popular Candy Crush Saga ($ATVI), followed by TripAdvisor ($TRIP).
|
Name |
Monthly Active Users Rank (Average) |
|---|---|
|
|
2.0 |
|
Spotify |
5.6 |
|
Candy Crush Saga |
6.9 |
|
TripAdvisor |
12.1 |
|
Tinder |
12.5 |
|
Wish |
13.9 |
|
YouTube |
14.9 |
|
Texas HoldEm Poker |
16.8 |
|
Airbnb |
19.3 |
|
Candy Crush Soda Saga |
22.4 |
|
Quora |
28.4 |
|
Badoo |
32.0 |
|
Yelp |
33.9 |
|
Farm Heroes Saga |
36.5 |
|
PlayStation™ Network |
45.5 |
|
GoFundMe |
58.0 |
|
Zomato |
61.8 |
|
Etsy |
64.9 |
|
Pet Rescue Saga |
81.4 |
|
Goodreads |
81.4 |
Tinder fell to spot #5 in more signs that singles are tiring of the dating app after a popularity run during the summer. This is especially surprising as the winter season has been historically good for dating apps.
But the success story here remains Pinterest, which rose from the top-10 last summer to a most-popular berth last fall, dethroning Spotify, at least for now.
While Spotify remains popular, it appears that either it is facing increased competition from Apple Music and Pandora (and their ilk), or users are simply opting out of logging in via Facebook login tokens.