January 2019 was a month of change at the world's largest retailer. Most recently, it made headlines when it said it would offer bonuses to employees who don't call in sick. Earlier in the month, it canceled its "Scan & Go" cashierless pilot, citing a lack of customer adoption.
But Bentonville, Arkansas-born Walmart ($WMT) remains a giant: 11,277 stores worldwide and revenue exceeding $500 billion.
So what were people buying at Walmart — specifically Walmart.com — in January? We have that data. But first, some spoilers: "Moana" was the most popular movie, Disney Bedtime Favorites was the best-selling book, and the Hot Wheels 9-pack was the most-popular toy.
Category |
Name |
Category Rank (Average) |
Category Rank (Count) |
---|---|---|---|
Movies & TV Shows |
Moana (Blu-ray + DVD + Digital HD) |
1.0 |
31 |
Baby |
Parent's Choice Fragrance Free Baby Wipes (Choose Your Count) |
1.0 |
31 |
Gifts & Registry |
Visa $200 Gift Card |
1.0 |
31 |
Jewelry |
Ozark Trail Promo Watch |
1.0 |
31 |
Patio & Garden |
Duracell 100L Spotlight |
1.0 |
31 |
Auto & Tires |
Torin Jack Stands (Weight capacity: 2 Tons) |
1.0 |
31 |
Books |
Disney Bedtime Favorites |
1.0 |
31 |
Pets |
Purina Beneful Originals With Real Beef Adult Dry Dog Food - 3.5 lb. Bag |
1.0 |
31 |
Walmart for Business |
EXPO Low Odor Dry Erase Markers, Chisel Tip, Assorted Colors, 4 Pack |
1.0 |
31 |
Clothing |
Men's Cargo Fleece Sweatpant |
1.1 |
31 |
Sports & Outdoors |
Ozark Trail Oversized Cozy Camp Chair, Blue |
1.4 |
31 |
Home Improvement |
Milton S-506 Dual Head Chuck Inflator Gauge |
1.8 |
31 |
Home |
Slumber 1 by Zinus 8\" Spring Mattress-In-a-Box |
1.9 |
31 |
Photo Center |
5x7 Photo Card Stock 110 lb. |
1.9 |
31 |
Video Games |
Nintendo Switch Pro Controller, Black, HACAFSSKA, 00045496590161 |
1.9 |
31 |
Household Essentials |
Great Value LED Auto Nitelite, 4 Pack |
1.9 |
31 |
Toys |
Hot Wheels 9-pack (styles may vary) |
1.9 |
31 |
Party & Occasions |
Gemmy Airblown Christmas Inflatables 5' Disney Minnie with Candy Cane |
1.9 |
31 |
Office |
Dixon Woodcase Pencil, #2 HB, Yellow, 20-Count |
1.9 |
31 |
Electronics |
RCA Galileo Pro 11.5\" 32GB 2-in-1 Tablet with Keyboard Case Android OS |
1.9 |
31 |
Musical Instruments |
24 Pack Acoustic Panels Studio Soundproofing Foam Wedges |
2.0 |
31 |
Industrial & Scientific |
Boardwalk 365M General-purpose Vinyl Gloves, Latex-free, 4 Mils, Medium, Clear, 100/box |
2.0 |
31 |
Baby |
Pampers Swaddlers Diapers, Size 1, 216 Diapers |
2.0 |
31 |
Gifts & Registry |
Birthday Cake Walmart eGift Card |
2.0 |
31 |
Cell Phones |
Straight Talk 1,500 Mins/Unlimited Text Monthly $30 (Email Delivery) |
2.3 |
31 |
Premium Beauty |
Vera Wang Preppy Princess by Vera Wang for Women - 3.4 oz EDT Spray |
2.7 |
31 |
Arts, Crafts & Sewing |
Silhouette Spatula |
2.8 |
31 |
Personal Care |
Burt's Bees Baby 100% Natural Multipurpose Ointment, Face & Body Baby Ointment - 7.5 oz Tub |
2.8 |
31 |
Food |
M&M's, Valenetine's Day Heart Milk Chocolate Candy Cane, 3 Oz |
3.8 |
31 |
Beauty |
OGX Thick & Full Biotin & Collagen Shampoo, 13 FL OZ |
3.8 |
31 |
The top fragrance was Vera Wang's Pretty Princess in the 3.4 oz spray bottle. Meanwhile, the cold weather brought Burt's Bees Baby 100% Natural Multipurpose Ointment to the top of the Personal Care charts. Dixon pencils remained a best-seller for Office products, and Nintendo's Switch Pro Controller dominated sales in the Video Games category.
The chart is based on sales-rank data tracked via Walmart.com. We averaged each product's sales rank and then re-ranked top-sellers based on how many days they remained in the best-selling ranks to assure that our list only contains consistent best sellers as opposed to single-day stars. As you can see in the list above, all products were best sellers for all 31 days of January.