After a strong summer, Tinder ($MTCH) appears to be on a bit of a decline as we head into winter.
In July, Tinder was the second-most used app via Facebook login. As of today, it's slipped to spot #10. While that still puts it ahead of usage monsters Candy Crush Soda Saga ($ATVI) and Uber ($PRIVATE:UBER), it does show a downward trend that — so far — is unusual for America's most-popular dating app.
As of today, rival Bumble is ranked #95 when it comes to monthly active users. While that's still a good ways off from dethroning Tinder as the most-popular dating app via Facebook login, Bumble's usage has been steady and, according to overall ranks, isn't too far behind.
|
Name |
Daily Active Users Rank |
Monthly Active Users Rank |
Category |
|---|---|---|---|
|
Tinder |
7 |
10 |
Lifestyle |
|
Candy Crush Soda Saga |
13 |
23 |
Games |
|
Pet Rescue Saga |
45 |
75 |
Games |
|
Uber |
363 |
86 |
Lifestyle |
|
letgo |
79 |
88 |
Lifestyle |
|
Bumble |
53 |
95 |
Business |
|
OLX: Buy & Sell near you |
91 |
96 |
Lifestyle |
|
SNOW |
128 |
97 |
Utilities |
|
OfferUp |
119 |
136 |
Lifestyle |
|
DoorDash - Food Delivery |
312 |
181 |
Lifestyle |
In the past, the cooler "cuffing season" has been good for dating apps, so it's possible that this recent sag for Tinder is simply a pause for the holidays. We'll keep an eye on it as usual.