Chewy's ($CHWY) first few trades after its IPO debut last month had the stock shooting up by more than 50%, and that's where the online pet products retailers' shares stand as it heads into its earnings report coming on Thursday, July 18. 

Its alternative data trends heading into the offering were solid. Our first data point is a new one - it tracks how much consumers were engaging with and talking about the brand on Facebook, a critical metric for a company with operations based almost totally on the web.

So far this year, Chewy Facebook ($FB) Talking About Count is way up and pacing toward recent record highs. 

It is no shock that Chewy has consumers' attention; the company, as Thinknum Media reported heading into the IPO, has seen its web traffic steadily increasing. And Chewy's presence isn't just improving on Facebook - it has also been growing on Twitter ($TWTR), which our next chart highlights. 

We included this image in our pre-IPO Chewy coverage - and at the time, the company has added job postings year-over-year, which remains the case for current-day. But, in the last couple of months, Chewy has also reduced the overall number of job postings. Now, job postings for Chewy are down about 15% from their peak. 

Analysts tracked by Zacks Investment Research are looking for EPS of -$0.06 per share when the company reveals results Thursday. We'll be back with more data covering the pet products retailer for its next earnings announcement in the fall. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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