It wasn't for the PizzaSlime. And it didn't happen with *squints* fried-chicken-themed-Crocs, either.
No, Crocs' all-time high on Facebook ($FB) chatter, measured by its Talking About Count, didn't come until very recently, thanks to the footwear maker's commitment to give away 10,000 pairs of shoes a day to healthcare workers.
Unsurprisingly, perhaps, it is resulting in an outpouring of love from doctors and nurses who are now receiving shipments of complimentary shoes from the Colorado clog-maker.
Still, thanks to its retail presence, Crocs (not shown) has slashed job postings recently, taking out a majority of open positions, likely eliminating would-be sales roles that aren't currently necessary.
And it remains unclear whether the tidal wave of goodwill can translate into material gains for Crocs ($CROX), which has seen shares slip more than 60% in 2020.
Crocs will report earnings for the first quarter of 2020 on May 5 and analysts tracked by Zacks Investment Research are looking for EPS of $0.37 for the footwear maker.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Coronavirus outbreak threatens global economies - but here's who's hiring
- 3M scales mask production, slashes job postings
- In NYC, MTA subway rides grow during weekdays
