"And the winner is...a movie from South Korea", President Donald Trump mocked this week at a rally in Colorado.
The president bemoaned the fact that a foreign film won Best Picture at the Academy Awards, asking "What the hell was that about? We've got enough problems with South Korea with trade, on top of it they give them the best movie of the year?"
If that didn't please him, though, he'll be even less delighted to learn that Parasite has been dominating Amazon's ($AMZN) Movies & TVs category sales ranks ever since it won Best Picture, Best Director, Best Original Screenplay, and Best International Film.
On February 10, Parasite grabbed the #1 sales-rank spot and has remained in the top-10 since. It's selling better than Quentin Tarantino's "Once Upon a Time in Hollywood", which Trump also bemoaned after Best Supporting Actor winner Brad Pitt took a dig at Trump in his acceptance speech.
However, Pitt's movie is doing just fine, having shot up Amazon's sales ranks in the afterglow of his win for playing Cliff Booth.
On the same day that "Parasite" shot to the #1 spot, "Once Upon a Time in Hollywood" grabbed the #5 spot. And while it's sunk out of the top-10, it continues to chart well at Amazon, both for the DVD and Blu-Ray versions.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Parasite makes Amazon's top-10 leading up to Oscar wins
- 2019 Oscar nominees are already best-sellers at Amazon
- How big is the Oscar bump? The shape of the data
