People are trapped indoors twenty-four hours a day, seven days a week, with those adorable little scamps they love to post so much on Instagram. 

However, things are a little less cute two or three weeks into self-isolation with family. 

There are plenty (perhaps in rapidly declining numbers?) of parents that try to limit their kids' screen time, but in the work-from-home, parent-at-home, deal-with-everything-at-home 2020, there's a need to quiet junior down a little while so Mom or Dad can take the ten-thousandth Skype/Slack/Zoom/Facetime call. And it seems like increasingly, people are turning to a tried-and-true winner: LEGO. 

LEGO ($PRIVATE:LEGO) is seeing its Facebook Talking About Count, depicted above, soaring to new 2020 highs, coinciding with the great global shut-in as major metropolitan cities and entire countries enact various 'shelter-in-place' laws aimed at preventing the spread of Coronavirus. 

However, the rise in social media chatter is out of pace when other increases (excluding the large April 2019 spike) took place, from a calendar standpoint. So, it's safe to say that this is Coronavirus related - although, LEGO also continues to announce new partnerships and product launches through the crisis. 

And while LEGO does have a global retail presence, its products are still available via Amazon, meaning that there's little keeping kids and this particular entertainment option apart - and at a critical time. LEGO has also seen a recent uptick in Facebook ($FB) and Twitter (NYSE:TWTR) followers, suggesting that parents may also be looking for ways to distract their lovely children in few weeks, too. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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