The “Netflix & chill” meme dates back about ten years, but it’s been given a whole new meaning in the midst of Coronavirus. As more people shift to work-from-home schedules and actively avoid human contact, Netflix ($NFLX) has been getting more attention.
Since the end of February, Netflix’s Facebook mentions have gone up 53%, from 345,000 to 529,000.
The epidemic hasn’t slowed the company’s content output, so those abiding by “Netflix & quarantine” will have plenty to watch. Since the start of last month, Netflix has put out more than 50 new originals. The platform is at 1,280 programs, up 6% from January.
Netflix’s job postings started to drop off in late January and hit a low of 417 last week, down 11%. But that number has since grown to 427.
As Americans look for things to do at home as they self-quarantine, fresh content options are likely to be appreciated. For all the industries hurt by the outbreak, home entertainment is likely to see a boost.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Travel booking sites see social mentions plummet amid Coronavirus outbreak
- Coronavirus puts cleanliness - and Clorox - center stage on social media
- Jobs in China tumble in wake of virus fears
