Bite-sized video platform and heavily advertised app Quibi ($QUIBI) officially launched yesterday. You've probably heard about it, or have seen some form of advertising, considering the company spent a reported $400 million on marketing.
We covered Quibi last week and anticipated what the data would look like after it released to the public. And now that the app has been out for *checks watch* one day, we're starting to get some answers.
Quibi is free for the first 90 days, and is only $5 a month after that. Right out of the gate, the first reviews gave it an average of 4.5/5. If you look at your phone right now, that number has dropped to 3.9/5 out of a thousand reviews. It's way too early for final impressions or declarative statements, but never too early for crawling data.
Quibi has 13K Facebook likes, 28.6K Talking About Count hits, and 135K followers on Instagram, but after one full day of public consumption, only five thousand people followed the service on Twitter. Though Instagram seems like the best place to attract a younger audience, since short-form video is meant for phones and phones are in the hands of the youth.
TikTok and YouTube have considerable fanbases, and Quibi's goal should be to pilfer that engagement anyway it can. More eyeballs equals more money, and that can be spent on more shows and commercials, which makes more money, and so on.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Nobody is talking about Airbnb
- Crocs gets more love than ever on social media thanks to its support for doctors and nurses
- Uber hiring plummets amid sharing economy downturn
