Shake Shack ($SHAK) alternative data looks almost as good as its cheeseburgers.
Shares rose nearly 20% Tuesday August 6 when the burger chain saw stock trade for the first time following its second quarter earnings top-and-bottom-line beat.
First up is Shake Shack job postings - these postings reflect that the company is adding more roles - 20% more to be specific. Because we can hone in on individual posting categories, like 'Home Office' - where job postings declined during 2019 (not shown) - we can also tell that more of the growth in jobs for Shake Shack is geared towards the restaurants, themselves.
Part of the reason Shake Shack is staffing up at the grill is probably because it is launching new stores - our store count tracker reflects an increase in total store count, in March 2019, which will go a long way to explain why hiring rose in the quarter that just completed.
Last but not least - Shake Shack's ($FB) Facebook Were Here Count, which is a metric of how often consumers visit the burger chain's locations, and make a geotagged post. It's helpful to get a sense of foot traffic - which, for Shake Shack, is a straight line - and one more strong growth indicator for its second quarter.
About the Data:
Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- GrubHub ramps up hiring as the delivery wars rage on
- Takeaway.com's merger with Just Eat quintuples its distribution footprint
- Bloomin Brands' alternative data may explain its stock slump
