According to the American Pet Products Association, Americans will spend around $70 billion on their pets this year. Meanwhile, the market for pet health eclipses $100 billion worldwide. So what are they spending all that money on?
We calculated average sales ranks for all items sold at popular online pet pharmacy 1800petmeds.com in order to gain some insight into what exactly makes so much money for the pet health industry.
|
Name |
Category Rank (Average) |
|---|---|
|
NexGard |
2.02 |
|
Heartgard Plus Chewables |
2.14 |
|
Revolution |
3.94 |
|
K9 Advantix II |
3.96 |
|
Trifexis |
4.59 |
|
Frontline Plus |
5.87 |
|
Bravecto |
6.81 |
|
Advantage II |
8.12 |
|
Ivermectin/Pyrantel Generic to Heartgard Plus |
9.00 |
|
Sentinel |
9.48 |
The most-bought product at 1800petmeds.com by average sales rank is NexGard, a chewable tablet from Boehringer Ingelheim ($PRIVATE:BOEHRINGERINGELHEIM) that helps control flea and tick infestations with an ingredient called "Afoxolaner," with an average sales rank of 2.02 over time overall. Products like NexGard, when taken orally by a dog or cat, circulate into the pet's bloodstream and kill biting pests like fleas and ticks.
Boehringer Ingelheim also makes Frontline Plus, another Flea and Tick killer, which is also a top-10 seller. Bayer's ($XETRA:BAYN) Advantage II, another orally-administered flea and tick medication, also graces the list.
In fact, of the top-10 sellers at 1800petmeds.com, 7 are flea and tick control and prevention medications. The other three items — Heartgard Plus Chewables, Ivermectin (a general Heartgard Plus), and Sentinel — are all heartworm prevention drugs.
The remaining pet-health products on 1800petmeds.com's top-sellers are as follows:
|
Name |
Category Rank (Average) |
|---|---|
|
Flea5X Plus Generic to Frontline Plus |
10.22 |
|
Seresto |
10.69 |
|
Simparica |
11.91 |
|
Rimadyl |
12.44 |
|
Comfortis |
13.81 |
|
Advantage Multi |
14.44 |
|
Deramaxx |
15.58 |
|
Apoquel |
15.62 |
|
Interceptor Plus |
15.72 |
|
Vetmedin |
15.83 |
|
Proin |
16.14 |
|
Interceptor |
16.82 |
|
Super Joint Enhancer |
18.00 |
The pet health industry has never seen such a boom in numbers. This is likely due to the fact that pets are increasingly seen as family members, leading to fewer concerns when it comes to spending money on their health.
According to CNBC, between 2012 and 2016, venture captialists invested nearly $500 million in pet technology alone. Much of that investment has been in pet care like the items being sold at 1800petmeds.com.
