At first glance, a company clipping job postings is often a bad sign in spring 2020, as companies all over the globe brace for a recession. 

Still, with Zoom ($ZM), it might not be that bad of a thing after all. 

Our first chart tracks Zoom job postings, which, at one point, were soaring. They rose 87% earlier this year, before declining, falling back to the pace the company was on pre-Coronavirus. 

Zoom's popularity for everything from happy hours to work calls quickly helped it gain recognizability among consumers, and social chatter surrounding the brand soared earlier this year. 

The good news is that Zoom headcount, somewhat similar to its stock, is at around all-time highs (it's notable that while Zoom shares had to rebound to their current level, they did hit a technical peak in late March).

Since April began, headcount has risen more than 6.5%, and about the same number of job postings being taken off the board, in our first chart. It's likely that Zoom remains a growth story. Shares are up more than 150% in 2020. 

Right now, Zoom has developed an advantage in terms of the scale of new ratings in app stores, and the user satisfaction generated, over a number of big tech sector competitors.

However, as every major West Coast tech company from Microsoft to Google to Facebook is set on invading its only line of business, it remains to see how much longer Zoom can speed ahead at its current pace. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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