Zoom's stock price - and engagement - are, well, zooming.
As people around the world hunker down at home for social isolation but reach out for ordinary discussions, happy hours, even funerals via the video networking tool, Zoom ($ZM) shares, downloads, and reviews are all soaring - each critical determinants in real-time engagement for digital companies.
Until everyone in America was facing a lengthy lockdown, there wasn't much of a need to talk about video chat services. Lately - that is to say, the right-hand side of our graph - tens of thousands of people are talking about Zoom, and that number may just continue to grow.
Daily usage data reflects a 300% increase in utilization for Zoom, making it one of the most critical tools in the Coronavirus pandemic for people to talk with one another.
People are talking about Zoom more than ever, and it comes with a 15% increase in Likes - which is to say, followers - virtually overnight. Zoom's growing strength as a brand is only further reinforced by the fact it's also supporting other disruptors in the fight against Coronavirus. Twitter engagement is also up (not shown), where Zoom has recently cracked the 1-million-follower mark.
The strength of Zoom's network is powering other telehealth companies, like Veeva Systems ($VEEV), which is providing new clients free access to a tool that allows healthcare professionals to interact remotely with patients.
Some market detractors who bemoan Zoom's 50% gains in the last month make the argument that one day we'll be "back to normal." While it's likely we'll go back to in-person funerals and happy-hours, the likelihood that other parts of life will be disrupted by video chat communications, from social life to business services, remains high - and the level of engagement Zoom is earning suggests staying power with consumers.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- TripActions job postings dove before layoffs - now ratings are sliding
- Healthcare tech company Veeva is powered by Zoom - and now it's growing
- These are the REITs taking it on the chin when Cheesecake Factory can't come up with its April 1 rent
