Political statements can make or break a brand's social media, data shows Some companies have benefited from their political statements, while others have drawn the wrong kind of attention. Andrew Hirschfeld 11.12.20 8:00 PM Innovation
If Patagonia turns Likes into dollar signs, its shift to digital sales could pay off Patagonia's social media engagement surges following Memorial Day sale, while sales fall in North America. Julia Gray 5.27.20 8:00 PM Markets
Patagonia pivots with "mini warehouses", 20% workforce, and 9 job openings Patagonia could come back into customers’ lives as if it never left. Julia Gray 4.23.20 4:18 PM Innovation