Brands have everything to gain by boycotting Facebook Regardless of whether the boycott fails and Facebook continues to allow hate speech and swallow major companies’ ad money, the brands that participate will benefit. Julia Gray 6.30.20 4:45 PM Tech
Adidas' fallen stock and static social media engagement cast shadow on today's earnings report Consumers haven't fully turned their backs on Adidas, but conversation around the brand has quieted. Julia Gray 3.11.20 10:00 AM Markets
Adidas is beating Nike where it matters most: foot traffic and social media As other fashion retailers struggle to find their way, Adidas is dealing with overtaxed e-commerce sites and lines out the door. Joshua Fruhlinger 6.7.19 4:07 PM Markets
Nike's Kaepernick-fueled campaign turned into unprecedented social media gains Nike's controversial ad campaign paid off in the form of an increased social media following, even if it came at the cost of a few boycotts. James Mattone 9.18.18 2:43 PM People