Chain restaurants will be hurt the most if Twitter removes its "Like" button Taking away the "Like" button would hurt how branded accounts, especially those run by chain-restaurant companies, to interact with potential customers. James Mattone 10.30.18 6:26 PM Markets
Applebee's is beating TGI Friday's and Chili's in the Happy Hour War As casual dining faces new challenges from the fast casual industry, Applebee's is leading the pack... For now. James Mattone 10.25.18 4:19 PM Markets
IHOP's social media numbers are better than ever, and it's all because of burgers and beer IHOP is back with a boozy viral marketing campaign in IHOPs, and it's conveniently timed at the end of a fiscal quarter. James Mattone 9.27.18 7:25 PM People
Movie theaters top the 20 most-common places people use Facebook Measuring foot traffic can be difficult, but it's a lot easier when billions of consumers pop open Facebook when they're moving about. Joshua Fruhlinger 9.14.18 3:05 PM People
The United States of Breakfast: A map of Dennys vs IHOP How do two of America's most beloved - and ubiquitous - breakfast restaurants compare when it comes to location data? Joshua Fruhlinger 8.1.18 3:11 PM Markets
Data-based advice for IHOP (IHOb?): Stick to selling pancakes. Turns out people would rather have cheap pancakes instead of burgers from the restaurant chain Joshua Fruhlinger 6.13.18 1:14 PM Markets